Achieving Responsible Tourism
Tourism is a sector that connects many aspects, from human / human resources, the environment, and local communities. Hence, Panorama considers these important aspects to foster business growth for the common good in carrying out its business practices.
Panorama puts the foundation of Sustainability through People-Planet-Prosperity-Peace-Partnership (5P) approach. By putting these five elements, Tourism will positioned as everyside's interest, where each party will maintain tourism destinations by protecting the environment, respect local values, and provide social-economics benefits to the surrounding communities.
Panorama Group's Sustainable Tourism activities are managed under Panorama Foundation (Yayasan Panorama Anugerah), a foundation that engaged in social-environment affairs with a focus on the tourism sector.
Panorama Indonesia - Movement
Our program to invite PEOPLE to love tourism through creative activities which related to Tourism, and conserve nature and environment (PLANET) through implementing ‘Sapta Pesona’, which consist of: safe, orderly, clean, cool, beautiful, welcoming, and memorable.
Panorama Berdaya - Sustainability
Our program is to do PARTNERSHIP with stakeholders to achieve PROSPERITY by empowering local communities. Inclusive Business is the model of Partnership the program. Our activities such as develop tourism villages, fostering SMEs, and capacity building and training to tourism-related stakeholders.
Panorama Peduli - Pylanthropy
Our program is to relief PEOPLE which as the victim of natural disasters. This action can be implemented through fundraising and donation, collective social activities, scholarship program for basic education level.